Share all your holiday fun instantly with the waterproof COOLPIX W100.

You can take it as deep as 10 m underwater¹, plus it’s shockproof² to 1.8 m; cold resistant to -10°C and dustproof¹, so it’s built to take all of life’s knocks.

Shoot high-quality photos and Full HD videos with stereo sound, while SnapBridge automatically transfers images to your smart device for easy sharing and storage. Dedicated one-touch buttons and an easy-to-use interface make operation simple, and there’s even a special children’s menu.

The 13.2-megapixel COOLPIX W100 makes photography simple for everyone.

WORRY-FREE DURABILITY

This camera can take all the knocks that life can throw at it. It’s waterproof¹ to 10 m and shockproof² to a drop of 1.8 m, so there’s no need to worry about damage from drops or dips in the pool. It’s cold-resistant down to -10°C and dustproof¹ too, letting you carry it with you anywhere without a care. You can just relax and enjoy making photography fun for everyone.

EASY SHARING WITH SNAPBRIDGE

Your high-quality Nikon images can light up your social networks in seconds with SnapBridge. It uses Bluetooth® low energy (BLE) to maintain a constant, low-power connection between your camera and up to five smart devices. Photos can be automatically transferred to your phone or tablet as you shoot. Simply pick up your smart device and your photos will be there: images synced while you shoot are automatically re-sized so they’re easy to review, or edit in your favourite app, and quick to upload to social media. If you don’t want to automatically sync every photo, simple controls let you manually sync specific photos, transfer images at larger resolutions, and sync movies.

SHOOT FULL HD VIDEO

Make great movies with friends and family at the touch of a button. Just press the dedicated video record button and you’ll be shooting Full HD 1080p video with stereo sound. When the action starts you’ll always be ready to record memorable moments in motion, while Electronic VR (Vibration Reduction) keeps your movies smooth. You can even play around with a Diorama effect to make your movies look like miniature scenes, and play back on your HDTV with an optional HDMI cable. Bring special celebrations and travel scenes to life in high-quality movies that are perfect for social sharing.

TAKE HIGH-QUALITY IMAGES EVERY TIME

Say goodbye to grainy shots and missed moments when you can shoot with a crystal clear NIKKOR lens and a 13.2 MP CMOS image sensor. The NIKKOR 3x optical zoom is extendable to 6x Dynamic Fine Zoom³, bringing you closer to your subject so you can shoot all the fun and capture great facial expressions too. High image quality is guaranteed, helping you to shoot images and video that you’ll be proud to share.

EASY AND INTUITIVE OPERATION

When the action’s happening, the last thing you want to worry about is how to operate your camera, so the COOLPIX W100 makes it easy for you. Four dedicated buttons allow direct access to the menu, while a simple-to-use interface helps you find the feature you need with ease. Buttons are large and friendly to small hands, designed to make shooting comfortable for photographers of all ages. Select Easy auto mode and your camera will optimise all its settings for you, giving you great images every time. The large 230k-dot 6.7cm/2.7in TFT LCD monitor makes framing shots easy, and its anti-reflection coating and brightness adjustment means you’ll always have clear visibility – even in low light or direct sunlight. Micro-USB charging gives you a quick recharge time, so you’re always ready to capture that perfect moment.

FAMILY-FRIENDLY FEATURES

The COOLPIX W100 makes shooting simple for even the smallest of photographers with a Variety menu that gives you a choice of adult or child menus. Inside the children’s menu, brightly coloured Welcome screens change from day to night, according to the time of shooting. Welcome characters also appear to make shooting even more fun, and children can play with adding cartoon effects or cute stamps like hearts and stars to their images too. Your camera comes in a range of vibrant colours to suit any lifestyle.

GET CREATIVE WITH IMAGE EFFECTS

Make your photos stand out with a range of effects from Highlight colors –adding a pop of colour to a black and white image – to Fisheye and Toy camera. Glamour retouch lets you give everyone a makeover with options like Mascara, Whiten teeth or Lipstick. You can even add light trails to your photos with Multiple exposure lighten or create a Slide show with sound right in your camera. Never have a dull photo day again!

PERFECT PORTRAITS MADE SIMPLE

Smart portrait system makes it easy to take flattering portraits of family and friends. It activates features like Face-priority AF, which automatically detects your subject’s facial area and focuses on it. Even if your subject moves or you change the composition of your photo, it will automatically retain focus on their face. Smile mode releases the shutter when it detects your subject smiling, while Blink warning lets you know immediately if your subject blinked while your photo was taken, so you can retake the shot. Underwater face framing saves you from having to get wet when shooting poolside or at the beach, by taking underwater shots automatically when it detects people’s faces.

RELIABLE SHARP FOCUS

Target finding AF incorporated (in Auto mode) gives you sharp focus in every image. It accurately predicts the main subject in your shot, so just by framing your image you’ll achieve focus automatically. The focus area is shown on the monitor before you press the shutter, so you know exactly where the main focus of your image will be. For human subjects, faces are the priority for focus.

NIKON IMAGE SPACE

You can enjoy 20 GB of free online cloud storage as a Nikon user, with our dedicated Nikon image storage and sharing site, NIKON IMAGE SPACE. Find out more at NIKON IMAGE SPACE.

Updating COOLPIX Camera Firmware in 5 Simple Steps