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Amsterdam, The Netherlands, 18th October 2022: Nikon is pleased to announce the exhibition of a Nikon Z 9¹, to highlight a new security feature being worked on in collaboration with the Content Authenticity Initiative (CAI) to counter the increase of misinformation, plagiarism and copyright infringement.

The CAI is a community leading the global effort to promote the adoption of secure provenance and attribution data for digital content to counter the rise of misinformation.

The Z 9 will be showcased during this year’s Adobe MAX 2022 Creativity Conference in Los Angeles.

Nikon believes in protecting the work of individuals and enterprises, not just within the imaging industry, but beyond. This development follows a significant moment in October 2021, when Nikon was the first camera manufacturer to join the CAI and C2PA (Coalition for Content Provenance and Authenticity), to protect the rights of content creators and consumers with digital provenance and attribution.

Nikon is developing a function that supports confirming the authenticity of images by attaching information to include their sources and provenances. Facilitating the detection of image falsification and unauthorised use as well as fact checking will help protect images from misuse.

Nikon will continue its efforts to resolve these issues by furthering the development of its image provenance function. In addition, Nikon will contribute to the further development of imaging culture by working towards a society where creators, publishers, and the media are able to conduct their creative and business activities with peace of mind.

¹ The objective of Nikon’s exhibition is to announce that the image provenance function is currently developing. Use of the Nikon Z 9 for this exhibition does not mean or imply this specific model will one day be equipped with this function.

About CAI

The Content Authenticity Initiative is a community of creators, technologists, journalists, and activists leading the global effort to promote the adoption of secure provenance and attribution data for digital content to counter the rise of misinformation. For more information, visit contentauthenticity.org/

About C2PA

The Coalition for Content Provenance and Authenticity is an open technical standards body, and a Joint Development Foundation project, that seeks to prevent the spread of misleading information online through the development of technical standards for certifying the source and provenance of digital content. For more information, visit c2pa.org/

About Adobe

Adobe is changing the world through digital experiences. For more information, visit http://www.adobe.com

About Nikon

Nikon is a world-leading provider of imaging products and services. Its innovative optics technology—from consumer and professional cameras to lenses, system accessories, and sport and recreational optics —is powered by over 100 years of experience. The brand is globally recognised for setting new standards in design and performance, with Nikon’s revolutionary Z series mirrorless cameras and NIKKOR Z lenses representing a new dimension of optical performance.

Nikon is committed to leading imaging culture and enables some of the world’s best visual artists to reach their creative potential through visual storytelling. Its award-winning photographic equipment empowers photographers and videographers to realise their creative vision at the highest level. Its award-winning sport and recreational optics bring the world closer for pursuits ranging from birdwatching and stargazing to theatre, golf, and travel.

As a trusted visionary partner, Nikon unites all levels of content creators through its engaged community, unrivalled technical expertise, and access to educational resources, via initiatives such as The Nikon School.