16-05-2022

NIKON WINS FIVE RED DOT AWARDS INCLUDING ‘BEST OF THE BEST’ FOR THE Z 9

Amsterdam, Netherlands, 16th May 2022: Today Nikon Europe is thrilled to announce that five products have received the "Red Dot Award: Product Design 2022" recognition. It was a particularly successful year for Nikon, with its full-frame flagship mirrorless camera, the Nikon Z 9, being crowned the “Best of the Best”. Other recipients include the beautifully designed Nikon Z fc and NIKKOR Z MC 105mm f/2.8 VR S mid-telephoto micro lens.

Products from 60 countries were submitted to the world-class design competition, which were then judged by a panel of esteemed design specialists from around the world. Degree of innovation, functionality, ergonomics and durability were all taken into consideration throughout the deliberation process before the winners were announced.

The winning products will be showcased later this year at an exclusive exhibition held at the Red Dot Design Museum in Essen, Germany.

Nikon’s "Red Dot Award: Product Design 2022" prize winning products are as follows:

NIKON Z 9, WINNING THE “BEST OF THE BEST” AWARD

The Z 9 is Nikon's most advanced flagship camera ever. Designed for those pushing the boundaries of photography and video, the Z 9 is well suited to sport, wildlife,  photojournalist professionals demanding above and beyond levels of EVF, AF and operability alongside robust credentials. The Z 9’s phenomenal imaging power lets users record unrivalled full-frame 8K 24p to 60p and 4K 24p to 120p video and time-lapse movies in-camera, allowing users to bring out their full creativity.

NIKON Z FC

The unique, stylish and high impact Nikon Z fc mirrorless camera is crafted to perfection, blending a stunning retro design with cutting edge technology. Drawing on Nikon’s heritage and unrivalled history of innovation, the Z fc is inspired by Nikon’s FM2 SLR film camera from 1982. Combining the authentic style and performance, its advanced features mean photographers and hobbyists alike are guaranteed to impress – turning those everyday moments into spectacular images. 

NIKKOR Z MC 105MM F/2.8 VR S MID-TELEPHOTO MICRO LENS

The NIKKOR Z MC 105mm f/2.8 VR S lens is a professional S-line macro lens capable of astonishing detail that revolutionises depth and clarity. Optimised for macro shooting in stills or video, its medium-telephoto angle of view also makes it a stunning lens for detailed portraiture: sharpness and contrast are incredible, and so is bokeh. 

NIKKOR Z 400MM F/2.8 TC VR S SUPER-TELEPHOTO PRIME LENS

The NIKKOR Z 400mm f/2.8 TC VR S guarantees realistic and exceptional images by achieving beautiful bokeh and high-resolution. Featuring a built-in 1.4x teleconverter and a new coating that provides the highest anti-reflection performance in NIKKOR history, the NIKKOR Z 400mm f/2.8 TC VR S fully supports the creativity of professional photographers.

ECLIPSE SI UPRIGHT MICROSCOPE

ECLIPSE Si upright microscope, is made up of a number of intelligent time-saving features, an automatic shut-off mode, and an ergonomic design to reduce physical strain caused by prolonged microscope use. Further, with its remote image sharing capabilities, the ECLIPSE Si is ideal for virtual consulting and teaching purposes.

The Red Dot Design Award is a world-class competition celebrating the best in design and business, which has 67 years of rich history. Visit the website for more information https://www.red-dot.org/

About Nikon

Nikon is a world-leading provider of imaging products and services. Its innovative optics technology—from consumer and professional cameras to lenses, system accessories, and sport and recreational optics —is powered by over 100 years of experience. The brand is globally recognised for setting new standards in design and performance, with Nikon’s revolutionary Z series mirrorless cameras and NIKKOR Z lenses representing a new dimension of optical performance.
Nikon is committed to leading imaging culture and enables some of the world’s best visual artists to reach their creative potential through visual storytelling. Its award-winning photographic equipment empowers photographers and videographers to realise their creative vision at the highest level. Its award-winning sport and recreational optics bring the world closer for pursuits ranging from birdwatching and stargazing to theatre, golf, and travel.

As a trusted visionary partner, Nikon unites all levels of content creators through its engaged community, unrivalled technical expertise, and access to educational resources, via initiatives such as The Nikon School.

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